Coach’s Corner: Laura Reynolds

Coach’s Corner is a weekly column where local coaches share practical advice, personal insights, and valuable lessons from the world of youth and high school sports. Whether you’re a coach looking to lead better, a parent supporting from the sidelines, or a player working to grow on and off the field, Coach’s Corner offers guidance, encouragement, and real-world experience to help you navigate the game—and life—with purpose.

Laura Reynolds – Founder and CEO of Executive Endurance Coaching LLC

Laura Reynolds is the Founder and CEO of Executive Endurance Coaching LLC, where she helps executives, athletes, and everyday leaders build the same endurance mindset that powers ultra-athletes through 100-mile races: grit, clarity, and resilience in the face of challenge.
She’s a Professional Certified Coach (PCC) through the International Coaching Federation (ICF) as well as a seasoned Talent Acquisition Consultant with 14+ years of experience, and her work centers on helping people “remember who they are”—especially when life gets hard.
Baltimore born and raised, she lives her philosophy—training for and competing in ultramarathons and triathlons when she’s not coaching others to endure hard things.
Advice to Other Coaches
Your job as a coach isn’t to tell people who they are- it’s to empower them to remember who they already are and to continue to become what they perceive is the best version of themselves.
Advice to Parents
Support your child’s journey, not your version of it. The best thing a parent can do for a young athlete—or any growing human—is to model endurance. Let them struggle a little. Let them finish what they start. Celebrate their effort more than the outcome. Let it be fun! Resist the urge to smooth the path for them; instead, walk beside them as they navigate it. True confidence comes from learning how to overcome hard things— not by learning to avoid them.
Advice to Players
“Run your own race”! You don’t have to be the fastest or the strongest—you just have to stay in it- keep going. Focus on consistency over perfection.
And don’t compare your mile 2 to someone else’s mile 20. Everyone’s race is different. Show up, do the work, and remember that endurance isn’t just about how far you can go—it’s about who you decide to be and how you decide to show up for yourself when things get hard.
Coaching Takeaways
Performance, like life, isn’t about avoiding the hard—it’s about enduring it with purpose. The finish line is never the goal; it’s who you become along the way.
So, whether you’re leading a team, raising a family, or chasing a personal best, it’s important to remember that endurance isn’t about never breaking. It’s about remembering who you are—and having the courage to choose to begin again.
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